On February 9^th Nikon announced a new lens aimed at their entry-level customers: the AF-S DX Nikkor 35mm f/1.8G. This is prime glass boasting a wide f/1.8 maximum aperture, small size & light weight and an attractive price tag.

Nikon’s new 35mm f/1.8 is an introductory fixed focal length lens aimed at owners of Nikon’s entry-level cameras (the D40, D60 & D90) who are looking to experiment with this sort of equipment. Its wide f/1.8 maximum aperture enables low light shooting without a flash and allows for a shallow depth of field to isolate subjects and produce soft out-of-focus backgrounds. Plus the lens’ small size and weight makes it very portable.

Nikon’s release of the 35mm f/1.8 DX is a throwback to the SLR film days in that its field of view on a cropped DX sensor is approximately equivalent to the “normal” 50mm lenses that are prevalent among 35mm and full frame shooters. A 50mm f/1.8 lens is available from Nikon, but its field of view becomes slightly telephoto with the DX format of these entry-level DSLR cameras ands its auto focus system is not compatible with every Nikon DSLR. You can read more about why Nikon thinks their entry level customers want a normal prime and why “DX is not dead” in “35mm F1.8 for DX? What is Nikon up to?” by Digital Photography Review (link via Benjamin Golub on FriendFeed).

Last but not least is the 35mm f/1.8 DX’s price tag — an attractive $260. Good glass gets very expensive very quickly, which has had the side effect of creating a large market for cheap fast primes like the “nifty fifty” 50mm f/1.8 lenses (which run under $100.00). By engineering the 35mm f/1.8 as an accessible consumer-grade lens instead of professional glass, Nikon should be able to capitalize on two photographic effects that a great many SLR shooters fall in love with at first sight: ambient light shots and shallow depth of field.